Business Model & GTM Approach

Business Model & GTM Approach

Brand launch, New Product launches , eSport Tournaments and Gamer /Fan Engagement are key drivers of our ecosystem. We create real , relevant and meaningful exposure for our brands at multiple touchpoints to offer genuine solutions to all gamers and esports enthusiasts. We empower the end users to undertsand and personalise their own composite user experience. We participate and collaborate with industry participants to facilitate a sustainable ecosystem to the benefit of one and all.

INDUSTRY FLAGSHIP EVENTS

Play a part in major Gaming and Esports Events focused on taking gaming mainstream across PC / Console/ Mobile/ Streaming. We create compelling opportunities for all gamer profiles from Casual to Pro as well as game genres to experince the games the way its meant to be with our best in class brands.

Industry flagship events
Industry flagship events
Industry flagship events
Industry flagship events
Industry flagship events
Industry flagship events
Industry flagship events

INTERSCHOOL ESPORTS EVENTS

1st ever Interschool Tournament in the region offering AED 255,000 worth of Scholarships. Techxhub as a key sponsor organized, conducted all the qualifiers at schools & grand finals.

Ecosystem : esports events interschool
Ecosystem : esports events interschool
Ecosystem : esports events interschool
Ecosystem : esports events interschool
Ecosystem : esports events interschool
Ecosystem : esports events interschool
Ecosystem : esports events interschool
Ecosystem : esports events interschool
Ecosystem : esports events interschool

GAMING FESTIVAL

One of the Key Sponsor for the Global Finals in Dubai for the event. Nearly 23 Mn viewers Globally over 3 days across multiple platforms ; Twitch, Huya, Wizzo & GinxTV.

Girlgamer
Girlgamer
Girlgamer
Girlgamer
Girlgamer
Girlgamer
Girlgamer
Girlgamer

SIM-RACING EVENTS

1st ever Esport Competition for Car enthusiasts using top titles for driving and recaing enthusiast to have a opprtunity and experinece SIM racing as its meant to be.

Fun Drive
Fun Drive
Fun Drive
Fun Drive
Fun Drive
Fun Drive
Fun Drive
Fun Drive

ROADSHOWS

We go places to take gaming mainstream. Activation events at flagship stores/malls to encourage everyone to try Gaming and Esports experiences. Formats from small weekend events to peak season sales we are game.

Lets Play LuLu
Lets Play LuLu
Lets Play LuLu
Lets Play LuLu
Lets Play LuLu
Lets Play LuLu

SPONSORSHIPS

Sustained and gaming focused influencer / social marketing of brand and key products to the gaming community propelling the gamer connect with our represented brands.

Influencers
Influencers
Influencers
Influencers
Influencers
Influencers
Influencers
Influencers